Skylanders 3D Adventure

Problem

For parents with young children, keeping them entertained while shopping for groceries can be a struggle.
  • How might we use the partnership between Frito-Lay and Activision to create an in-store scavenger hunt where kids and their parents will be able to interact with Skylander characters in physical spaces?
  • How might we transform the retailer experience while encouraging return visits and building baskets for retailers that engage in the program?
  • How might we realize a $1.5MM incremental opportunity from additional displays using the Frito-Lay and Activision partnership?

Skills

  • Research
  • Art Direction
  • UX/UI Design
  • Content Strategy

My Role

I worked collaboratively with another Art Director to develop an end-to-end interactive in-store experience. My role included initial research and concept development, designing in-store interactive displays and a companion mobile app (iOS and Android), and creating associated marketing materials for retail partners.

Solution

In partnership with Frito-Lay and Activision, my team developed a branded scavenger hunt using a mobile app and a series of in-store product displays that could be scanned to generate 3D interactive characters from the game. Shoppers could take photos with the AR characters to win instant prizes and coupons.

Impact

  • Over 5,000 displays ordered
  • Over 17M active users and 53M pictures taken through app experience
  • 84% Click-through Rate for **CHIP SMS download (Baseline is 67%)
  • Drove $4.5MM incremental dollars (200% increase over a target of $1.5MM)

Splash and Landing Page Design

Splash screen sets the stage for the experience and the landing screen explains how to interact with the in-store displays.

Skylanders app splash screen
Landing screen explaining how to interact with in-store displays

Display Scanner and Coupon Page Design

Using the app enables characters from the game to appear in 3D. After a user captures a character a coupon is awarded.

Display scanner capturing a 3D game character
Coupon awarded after capturing a character

In-Store Display Designs

I designed a series of interactive in-store displays with directions, scan indicators, and promotional products.

Interactive in-store display with scan indicators and promotional products

Take Home Interactive Packaging

We also created interactive packaging for customers to purchase, scan, and recreate the experience at home.

Take-home interactive packaging for recreating the experience
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